Pimlico Fresh, Victoria, London

Pimlico Fresh, Victoria, London

My point of residence here in London affords me easy access to four handy stations. That’s Victoria, Pimlico, St Jame’s Park and Westminster. So handy, right? Due partially to this, I do find myself often venturing further afield then sampling some of the local cuisine around here. Time Out London was so generous to label the area of Pimlico-cum-Victoria as “a gastronomic desert, riddled with soulless chains and not much else”. Which is not entirely untrue. But meet Pimlico Fresh.

pimlico fresh coffee carrot cake

Top pick for Victoria

Chalkboard menus, friendly staff and communal wooden tables immediately suggest something about a place like Pimlico Fresh is different. I found a seat (it gets packed) and contemplated the options.

I devoured the green eggs and bacon on toast option (for about £7). They go a little nuts on the cherry tomatoes but the plate is a very happy one. A good smush of avocado, perfectly fried eggs and bacon. With the right amount of runny yolk underneath a stream of pesto. The ratio of toppings to bread is very appealing. A little salt and pepper helped finish of the flavours and I was a satisfied local.

pimlico fresh green eggs

Also had a coffee when dining in and that was fantastic, albeit, not the prettiest cup of joe.

pimlico fresh coffee

And that wasn’t my only visit. I do find Pimlico Fresh to be an oasis of good brunch action in a largely soulless street. Grocery trips end up being strictly to the supermarket on regular occasions as nothing tempts me to divert from my course. But not on this day!

Carrot cake love

I had the avocado, feta and pinenuts on toast with a slice of Pimlico Fresh’s carrot cake. This is a nice size. Not over the top, simple ingredients done excellently and elegantly. The feta was a good amount, there was lemon available, happiness all around. The carrot cake was a little on the pricey side (aren’t they always) but a was a moist slice with zesty spices.

pimlico fresh avo

My time in the central south-west of London is now coming to a close, but I would be partial to a return visit to Pimlico if I’m ever in need of a solid brunch option. Spoiler alert: I will be.


Pimlico Fresh Menu, Reviews, Photos, Location and Info - Zomato

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