Amorino, Soho, London

Amorino, Soho, London

Always in bloom are the eye-catching, jaw-dropping rose gelato creations of Amorino. It is a chain, and there are plenty of these stores around. Founded in Paris by two childhood friends there are now thousands of stores globally. It’s not a bad gelato, the aesthetic does mean a bit of a wait, and results may vary.

We popped in for the local Soho one for an afternoon treat. I had actually won a quiz at work so being treated a cone was part of the prize. Suffice to say, this was a good day. The more I’ve grown up the more I’ve realised I’m not such a fan of the sorbet breed. It’s always less fun than the milky flavours and the sweetness is all that more apparent.

Whilst you can get a pedestrian scoop in a waffle at Amorio, you’d want to go for a signature rose gelato. You can choose any number of flavours and the scooper will rotate between petals. The whole process is a time consuming one, so you can be there’ll be a queue on a sunny day. Some of the creations looked fantastic, other times, it kinda resembled the imagined final product.

The mix of my flavours was mango, strawberry and raspberry sorbets. Dare I say, the selections may have been in part for a floral-appropriate array of colours. But the sorbet is tasty, my favourite was the mango here. Naturally, it melts fast, so do your best job to finish this one off quickly. I did find the flavours a bit more ordinary but they are alright, so nothing to complain about particularly. And I guess we’re all here for the fun of getting the fun shaped food, aren’t we? In terms of quality product, I always lean towards my eclectic Gelupo but Amorino is found in a lot more places.


Amorino Menu, Reviews, Photos, Location and Info - Zomato

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